The growth of a brand goes through his way of communicating too. Odeur continues his creative process still in silence, quietly and elegantly. Aerial ambitions, the new SS 2012 collection, should not be a point of arrival but a new beginning. Morten Bo Johansson and Tue Juelsbo speak about he complex style, the highly refined details, the variation of gray color scale and high quality of fabrics used in his amazing short movie. The fantastic scenery do the rest.